How to Build a Subcription-Based Business That Solves Real Problems with Heather Moore - Ep.368
What if the biggest risk in your career isn’t leaving corporate, but staying? In this episode of Wickedly Smart Women, host Anjel B. Hartwell welcomes Heather Moore, Founder and CEO of PetCentric Health.
Heather takes us behind the scenes of what it really looks like to transition from corporate stability into entrepreneurship. She shares the mindset shifts, challenges, and unexpected growth that come with building a transformative company from the ground up. That leap of faith resulted in PetCentric Health, an organization that supports veterinary teams in creating and effectively implementing subscription-based care plans. By covering the entire spectrum of primary care needs, Heather's work empowers veterinarians, improves pet health, and offers a brighter, more sustainable healthcare future for both vets and pet parents.
This episode is a must-listen for high-achieving women who feel the pull toward something more and are ready to explore what’s next in leadership, impact, and value creation.
What You Will Learn:
- How to recognize the internal and external signs that it’s time to leave corporate.
- What mindset shifts are required to take the leap into entrepreneurship.
- How to evaluate risk in a way that empowers action instead of fear.
- What it really takes to build a startup from idea to execution.
- How to navigate the early stages of business with limited resources.
- What challenges founders face when scaling a business beyond startup phase.
- How to build a subscription-based business model that creates consistent value.
- What it means to stay nimble and evolve with market demand.
If this episode has you thinking about leaving corporate to start a consultancy, begin here.
Assess the timing signals and readiness factors that may indicate it is time to plan your transition.
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Connect with Heather Moore