Leadership appointment reflects the organization’s continued expansion and commitment to serving high-achieving senior corporate women exploring consultancy ownership.

Wickedly Smart Women®, the 20X award-winning brand recognized for helping high-achieving senior corporate women evaluate and initiate the transition from corporate leadership to independent consulting, today announced the appointment of Amanda L. Goodwin as its Director of Engagement.

The newly established leadership role reflects the organization’s continued growth and expanding focus on strategic relationships, community engagement, and partnership development as increasing numbers of experienced women seek greater ownership of their expertise, intellectual capital, and professional futures.

As Director of Engagement, Goodwin will lead relationship development initiatives, cultivate strategic partnerships, represent the Wickedly Smart Women® brand at select events and networking opportunities, and guide prospective clients toward the conversations and resources most appropriate for their stage of decision-making.

“Amanda brings an exceptional combination of professionalism, authenticity, and relationship-building experience,” said Anjel B. Hartwell, Founder of Wickedly Smart Women®. “As our organization continues to grow, it became clear that expanding our leadership team was the natural next step. The women we serve deserve thoughtful conversations, trusted guidance, and meaningful connections from their very first interaction with our brand. Amanda’s experience and approach make her uniquely qualified to lead that work.”

Goodwin’s professional background spans strategic communications, advocacy, public speaking, and organizational relationship development. Throughout her career, she has been recognized for her ability to build meaningful connections, communicate with clarity, and foster trust among diverse audiences. Those strengths align closely with Wickedly Smart Women®’s commitment to creating informed, strategic conversations for women considering what comes after successful corporate careers. 

“Wickedly Smart Women® is creating an important conversation for experienced women who are beginning to see new possibilities for their expertise,” said Goodwin. “I’m excited to officially join an organization that approaches those conversations with integrity, strategy, and genuine respect. I look forward to helping more women recognize that the expertise they’ve spent decades building can become the foundation of a premium consultancy - and that business ownership can be a deliberate and empowering choice.”

Goodwin’s appointment represents another milestone in the continued evolution of Wickedly Smart Women®, which has expanded its portfolio of educational resources, advisory services, media platforms, and thought leadership dedicated to supporting senior corporate women exploring designing and building their own independent consultancy as their next professional chapter.